Burt’s Bees Lip Treats

It was our first foray into lip care. Then we used it to dip our toes into tinted lip-care, which felt a little scandalous. 👀🙀. While we associate those milestones of girlhood with Burt’s, the brand wants to grow up and OUT of mom’s purse, and into your everyday beauty routine. Enter - Burt’s Bees Lip Treats.

Hero TVC/OLV

Paid Socials

We created pieces to strut alongside our hero video in paid media. These assets were designed to catch (and hold) eyes, educate about product use, and make Lip Treats look oh, so good. 💋

In addition to campaign, Burt’s Social channels overall needed a remix 🎧 we got the keys to kingdom, and our audience responded with:

🚀 TikTok shares increased by 477%

🚀 Views and total engagements up by 208%

🚀 Likes increased up by 336%

@officialburtsbees step 1: twist step 2: melt 🥞Lip Butters in Sweet Mint and Vanilla Honey are here. grab yours before they're gone. #burtsbees #lipbutter #lipcare ♬ Love Drought x Video Phone x Intl Players Anthem - Jacobdior
@officialburtsbees mirrorball lips for your v-day date? 💋🪩 we think yes. grab our Lip Oil in Plum Twilight and Lip Shimmer in Fig create the perfect glossy, shimmery date night lip. #burtsbees #valentinesday #lipoil #softglam #valentinesmakeup ♬ original sound - prodpoodee

Soft Launching the Rebrand 💋

This campaign was engineered to signal a new era for Burt’s Bees.

Much love already exists for the brand, but we wanted to nix it’s drug-store associations, and truly launch it (applicator-first) into the beauty category.

We took the Burt’s into a space they had yet to explore — sensory macros applications, storytelling, and pure Gen-Z hot girlie pop vibes.

Organic overhaul

@officialburtsbees well hello glass-like shine 👋 Lip Oil delivers juicy hydration and a wash of color in four gorgeous shades. 🤍 Clear Day - your go-to everyday clear essential. 🍇 Plum Twilight – deep maroon (hello olive-toned girlies!) 💗 Pink Sky - sheer hot toned pink for a “just bitten” look 🤎 Golden Hour - sheer soft brown yeah… you’re gonna want all four. shop now on TikTok shop. #burtsbees #lipcare #newlaunch ♬ original sound - 🎀
@officialburtsbees get your glass lips 👏 your favorite Boosted Cores, rich with vitamins C, E, and F are now in a nourishing sheer shade. don’t forget to top it off with our fav Lip Oil to get that glass like shine. #lipcare #burtsbees #lipbalm #glasslips ♬ original sound Burt's Bees
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